At Success Printing and Mailing, Inc. we specialize in postcards. Postcards are proven to be one of the most effective forms of marketing across all platforms. Here are a few reasons why.
- Postcard marketing is affordable.
- Your can create a brand identity with regular postcard mailing. Customers will begin to recognize your brand, logo, message, and more.
- Postcards are versatile. In a single mailing, you can seek business from perspective customers, and solicit repeat business from existing customers. Plus, a postcard isn’t just something to send through the mail. You can use postcards as oversized business cards, hang tags for your products, and mini information sheets.
- It’s easy to track your results. Your card can tell recipients to bring the card into your store for a special discount. Or it can ask them to use a special ordering code when purchasing from your website.
- Testing an offer with postcards is easy. Just send your card to a small group of people and see how they respond. If you’re satisfied with the results, it’s time to roll out a bigger mailing!
- Postcards are time-savers. Recipients don’t even have to open an envelope to read your message. And did you know that United States Postal Service studies have shown that, on average, only 14 percent of letters get read? On the other hand, postcards have a 94 percent read through ratio!